We’re convinced that everyone should be able to express their personality through clothes and care about our planet at the same time. That’s why we make sure to minimise the environmental cost of producing garments, but the greatest share of energy consumption in a garment’s life-cycle actually occurs when you wash it. Saving energy and enjoying your favourite clothes longer is easier than you think.
Here are a few tips that can help reduce your garment’s impact on the environment:
WASH ONLY DIRTY CLOTHES
Unless your clothes are noticeably dirty, airing and brushing them between wears will keep them fresh longer. Cutting down on unnecessary laundry not only saves energy and water, but also prolongs your garment’s life.
LOWER THE WASHING TEMPERATURE
We always label garments with the highest permitted temperature, but most detergents work just as well at lower temperatures, and washing at 40°C uses around half as much energy as washing at 60°C. However, we recommend that you wash heavily soiled clothes and underwear at the highest temperature allowed.
ONLY WASH FULL LOADS
Sort the clothes according to colour and washing temperature. Fill up your washing machine, but don’t stuff too much in. A washing machine is full when you can fit your clenched fist on top of the washing without pushing down the clothes. Use an energy saving program – most modern washing machines have one.
CHOOSE AN ECO-FRIENDLY LAUNDRY DETERGENT
Optical whiteners and phosphates found in many laundry detergents have a negative environmental impact, so choose ones that are eco-friendly. Dose the detergent as stated on the packaging – using too much detergent will not make your clothes cleaner. Fabric conditioners can be used to counter static electricity in acrylic garments but there’s no need to use the conditioner for the whole load.
TRY TO AVOID DRY CLEANING
The solvent used in the dry cleaning process is harmful to the environment when released into nature. That’s why you should only choose dry cleaning when necessary. You can also check with your local dry cleaners for greener methods that use carbon dioxide reclaimed from industry.
LINE DRY YOUR WASHING
Tumble dryers and drying cabinets use a lot of energy, so it’s a better idea to hang your washing out to dry. To reduce drying time, spin the clothes well before taking them out of the washing machine. Heavy knits, wool and delicate items that might stretch should be dried flat.
GIVE AWAY YOUR CLOTHES OR RECYCLE WITH US!
When you no longer have a use for your clothes, swap them with your friends or bring them to one of our stores and we’ll give them a new life.