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“The Keeper”

It was a rainy night. I took a taxi to my best friend’s house. She was away but had left the keys in the usual spot. Feeling a bit overdressed, I slipped out of my pencil-skirt and reached for a pair of jeans thrown on a chair in the kitchen. Trying them on, I instantly decided to keep them.

The Keeper Cut is laid-back yet chic. Its straight-legged style nods to jeans icons of the ’90s. Made from rigid denim, Keeper Cut evolves with wear and retains its shape over time.

We hope these will become your most beloved jeans.

Stories classics: The jeans collection offers seasonless styles that evolve with you, constructed to last from organic cotton. Get to know all the cuts.