Cotton is a true go-to staple when it comes to natural fibres. It’s extremely versatile, soft, breathable and easy to dye, and can be blended with a wide variety of other fabrics. From 2020, all of our cotton is sustainably sourced, which for us means either organic, sourced through BCI (the Better Cotton Initiative) or recycled. At the moment, this is the most sustainable way for us to work with cotton, but as we continue to grow so will our use of recycled cotton.
So organic cotton essentially means that it is rooted in non-genetically modified plants, which are then cultivated and harvested without the use of chemical fertilisers and pesticides. It also enhances the fertility and biodiversity of the soil it’s grown in. When it comes to look and feel, it’s identical to conventional cotton. All the cotton in our denim is 100% GOTS and OCS certified organic. Read more about these certifications here:
Some of our cotton is sourced through the Better Cotton Initiative, BCI. BCI is a non-profit organisation that helps cotton growers to embrace more environmentally, socially and economically sustainable farming methods. It is linked to a mass balance system, where the cotton is not kept separate from other types of cotton on its journey from field to product. It is similar to the way, when you buy renewable electricity; you are contributing to cleaner energy production rather than ensuring that a specific kind of electricity comes out of your power sockets.
BCI works to train farmers to produce cotton in a way that cares for the environment through processesthat minimise the harmful impacts of fertilizers and pesticides as well as enhancing biodiversity and responsible land use. Through BCI and its Partners, farmers receive training on how to use water efficiently, care for the health of the soil and natural habitats, reduce use of the most harmful chemicals and apply decent work principles Basically, it is about taking a holistic approach to cotton production. Read more about it here.
There are two major benefits from using recycled cotton: it reduces the need for virgin material, and it reduces waste that otherwise might have gone to landfill. Recycled cotton can either come from waste and cut-offs created during production or from clothes gathered via garment collecting initiatives. Increasing our use of recycled cotton is the next step towards a more circular approach.
Made from flax fibre, linen is durable, lovely to touch and keeps you cool during warmer seasons. It is also a good alternative from a sustainability point of view because the plant-to-harvest process is only approximately three months, it can grow in poor soil and requires little when it comes to fertilisers, pesticides and water.
Light, breezy and silky smooth against the skin, this material has an array of dreamy features. It is plant-based fibre, made from cotton linter (the fuzz around the cottonseed) that would otherwise have gone to waste. This fibre is also biodegradable and compostable, and will naturally break down after disposal.
This smooth, strong fibre creates a soft silky feel fabric with great lustre, that drapes like a dream and absorbs moisture. Produced from sustainable wood sources, harvested from certified and controlled sources following the stringent guidelines of the Lenzing Wood and Pulp Policy, it is part of a closed-loop production process.
A strong and flexible, mainly beech wood-based fibre that provides an exquisitely soft, breezy, wrinkle-resistant and absorbent material. It is created by the use of renewable energy and by the recovery of process chemicals, and the fibre can fully revert to nature given the right conditions in the right environment.
Flowy, oh-so-soft and incredibly breezy, this viscose fibre is derived from sustainable wood and pulp from certified and controlled sources. It is certified with the internationally recognized EU Ecolabel, meeting high environmental standards throughout its whole life cycle.
Fabrics made with NAIA™ fiber are utterly soft, breathable, quick-drying and cool-keeping that drape beautifully. Made of renewable sources from sustainably managed forests, NAIA™ ensures brilliant colour with a luxurious luster, all produced in a closed-loop process.
Piñatex® is an innovative natural textile made from pineapple leaf fibres. The leaves are byproduct of existing agriculture, turned into a wonderful non-woven material.
VEGEA™ is an innovative vegan material partly made from the by-products of winemaking.
Discarded grape skins, stalks and seeds are turned into a beautiful alternative to leather.
The “PETA-Approved Vegan” (PAV) is a certification owned and awarded by the animal protection organization PETA.
The following elements are included in the certification:
• Fibers/materials used in the product
• Dyes, prints, glues (part of the final product)
Read more here.
When you see wool certified according to the international and voluntary Responsible Wool Standard (RWS), it means that animal welfare is always considered and respected – from the farm to the final product. The RWS ensures that the sheep live a healthy, natural and normal life, and that the wool comes from certified farms with a progressive and sustainable approach to managing their land.
Read more about the certification here.
Conventional polyester is one of the most commonly used artificial fibres for clothes and made from crude oil. It’s non-renewable, carbon-intensive and takes over 200 years to decompose. That’s why we’re moving towards recycled polyester and away from conventional, virgin polyester. Recycled polyester is often produced from used PET bottles and other polyester waste, which helps to reduce the amount of plastic waste in landfills.