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Data Transfer

The H&M Group is committed to deliver an outstanding customer experience - at all levels, at all markets. For this reason, we engage with a variety of suppliers and business partners, each having its unique business and operating model.

A call for action is required whenever the H&M Group decides to process data, or let someone else do it for us, in a country outside of the EEA. To ensure that our promises and your statutory rights are not compromised, every supplier and partner to the H&M Group undergoes a careful scrutiny of privacy and security capabilities. There is always a Data Processing Agreement in place between the responsible H&M Group company and the processor of personal data.

Some suppliers and partners process personal data in countries outside of the European Economic Area (EEA) either as data controllers or processors. In order to ensure a level of protection similar to what is guaranteed in the EEA and a lawful processing, the H&M Group relies on the European Comission's Standard Contractual Clauses for the transfer of personal data to recipients in countries outside of the EEA. And whenever appropriate, we implement additional safeguard measures, such as encryption, pseudonymisation and strict access controls. 


The table below lists the most essential third-party organisations to whom H&M Group transmits or otherwise make available personal data for processing. Please note that all areas and purposes below may not be relevant for all H&M Group brands.
 

AREA

PURPOSE

CATEGORY

COUNTRY OF PROCESSING

Purchase Online & In store

Order fulfillment

IT system & consulting services

EU, India

Purchase Online & In store

Parcel delivery

Postal & logistics services

EU

Purchase Online & In store

Payment processing

IT system & consulting services

EU

Purchase Online & In store

Fund transfer

Financial services

EU

Purchase Online & In store

Debt collection

Financial services

EU

Purchase Online & In store

Credit rating

Financial services

EU

Purchase Online & In store

Gift card

IT system & consulting services

UK

Purchase Online & In store

Size recommendation

IT system & consulting services

EU, US

H&M Account

Customer relationship management

IT system & consulting services

EU

H&M Membership

Customer relationship management

IT system & consulting services

EU

Ads & Promotions

Marketing distribution

Marketing automation services

EU, US

Ads & Promotions

Affiiliate marketing

Marketing automation services

US

Ads & Promotions

Target marketing

Social media & online services

EU

Ads & Promotions

Customer engagement

IT system & consulting services

EU

Customer Service

Customer care

Call center services

EU, Philippines (UK only)

Customer Service

Customer communication

Electronic communication services

EU, US

Customer Service

Workflow management

IT systems & consulting

EU

Compliance with Laws

Compliance and reporting

IT systems & consulting

EU

Development & Improvement

Business analysis

IT systems & consulting

EU, US

Security & Safety

Fraud and loss prevention

IT systems & consulting

EU

Security & Safety

In-store closed circuit television (CCTV)

IT systems & consulting

EU

User Generated Content

Content management

IT systems & consulting

US

WiFi in Store

Access and connectivity

Electronic communication services

EU