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SS24 STARRING ALEK WEK

Create your unexpected

Step into a season of uncharted exploration, where norms crumble, limits are tested, and old assumptions fade. At the forefront of transforming obstacles into opportunities for creative growth stands Alek Wek — the trailblazing supermodel, artist, and humanitarian whose unwavering self-confidence redefines fearlessness.

“Creativity is what you make of it. The source is endless, and perfection is elusive.
So, I’ll keep creating.”

ALEK WEK

There is no one like Alek Wek, and she has paved the way for so many women to be like no one else by consistently defying conventions — promoting diversity, inclusivity, and self-acceptance simply by being herself.

GET TO KNOW ALEK WEK

The SS24 collection artfully juxtaposes clean-lined yet delicately detailed designs against textured silhouettes with raw-edged elements. It’s all about embracing contrasts — a dynamic dance between bold expressiveness and serene simplicity.

Seize this moment as an invitation to go beyond expectations and preconceptions, to explore new realms of awe and wonder, where creativity blooms and the unexpected unfolds its magic.

Stay tuned for the second drop of the SS24 collection, launching on Thursday, March 14.

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