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Cookies

Why do we use cookies?

The H&M Group uses cookies and other tracking technologies to give you the full functionality of all our websites, including this one, to customize your user experience, perform analytics and deliver personalized advertising on our websites, apps and newsletters across internet and via social media platforms.

Who is responsible for cookies?

H & M Hennes & Mauritz GBC AB and the named publisher, listed in the cookie subgroup below, are both responsible for setting cookies on your device when you access any of our official websites and for the access and collection of data from the same device.

What is a cookie?

A "cookie" is a small text file that is downloaded onto your device such as computer or smartphone when you access our websites.

We use cookies and other similar technologies in order to make our website work efficiently and secure and to improve personalized user experience.

When referring to cookies we include:

- first- and third-party cookies,
- tracking pixels and plug-ins, including technologies those from third party publishers,
- other tracing technologies.

All cookies have a publisher which tells you who the cookie belongs to. The publisher is the owner of the domain specified in the cookie. Whenever you visit our website, we place cookies onto your device for different reasons. Such cookies are called “first-party” cookies, whereas cookies set by a third-party company, such as a social media platforms or ad network/ad tech providers, are called “third party” cookies.

Below you will find more detailed information about our cookies and the reason for using them.

How to withdraw your cookie consent?

You can at any time disable your non-essential cookie by withdrawing your consent. You manage your cookie consents in Cookie Settings at the bottom of this website.

In addition to your consent withdrawal, you can easily stop your browser from accepting cookies by configuring your browser’s cookie settings.

All commercial web browsers are featured with cookie management functionality.

Please check your web browser to find out more how to delete or disable cookies etc.

If you choose to disable cookies, you may face limitation on functionality and a deteriorated user experience.  

What types of cookies do we use and why?
We group cookies into four categories.

Read our General privacy notice here.