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Cookies

What is a cookie?
A cookie is a small text file that is downloaded onto your device such as computer or smartphone when you access our website. When we say “cookie” we mean cookies and similar online tracing technologies. This covers any means we use to store information, or access information stored on your device, including:

• first- and third-party cookies,
• fingerprinting technologies,
• tracking pixels and plug-ins, including technologies those from third parties,
• other tracing technologies.

We use cookies in order to make our website work, or work more efficiently, as well as to provide information to us and to any third-party provider about your past, present and future activities on the internet, including your website browsing history, clicks and “likes”.

All cookies have an owner which tells you who the cookie belongs to. The owner is the domain specified in the cookie. Whenever you visit our website, we place cookies onto your device for different reasons. Such cookies are called “first-party” cookies, whereas cookies set by a different owner such as social media platforms or ad network/ad tech providers, are called “third-party” cookies.

Below you will find more detailed information about our cookies and the reason for using them.

What types of cookies do we use and why?
We group cookies into four categories.

Strictly necessary cookies
Some cookies are strictly necessary for you to be able to experience the full functionality of our site and for us to deliver upon our promises. For example, these cookies allow you to use the website and log-in to your account as intended. Without these cookies, some parts of our site and services just won’t work as they should. We also use cookies to direct you to the right website based on geography and language and to detect and prevent security threats and malicious behaviour.

Performance cookies
Performance cookies tell us about how you use the site and they help us to make it better. For example, these cookies count the number of visitors to our website and see how visitors move around when they are using it. This helps us to improve the way our site works, for example, by ensuring that users find what they are looking for easily.

Functional cookies
Functional cookies allow our site to remember your preferences, helping you to customize your content on our website. This type of cookie enables us to highlight products and services we believe is of interest and relevance to you. This way we can remember you when you return to our site and to give you best possible user experience.

Marketing cookies
Marketing cookies are a key part of how we deliver marketing on our sites. Among other uses, cookies allow us to show more relevant advertising by serving you information, offers and promos that are based on your browsing patterns and the way you have interacted with our sites and apps. We can then present to you a web site content that is more relevant to you, meeting your interests and preferences. Cookies enables limiting the number of times an ad is shown. Marketing cookies can be used to track the effectiveness of our ad campaigns on third party websites.

What is the legal ground to use cookies?
The use of strictly necessary cookies relies either on the contractual arrangement we have with you or our legitimate interest. To find out more about the specific purpose and legal ground for the use of cookies, please check out the Privacy Notice on each subject matter.

For the use of other types of cookies such as performance cookies, functional cookies or marketing cookies we require your prior consent.

Who has access to cookie information?
Information obtained from you through cookies is shared within the H&M Group. Information obtained from third party cookies is also available to the third-party provider placing the cookie on our site. We will not share first-party cookie information with third parties nor sell swap or otherwise disclose such information with anyone outside the H&M Group.

How long are cookies stored in your browser or on your device?
Cookies can be stored for varying lengths of time on your browser or device.

Persistent cookies
Persistent cookies (or permanent cookies) will be stored in one of your browser's subfolders until you delete them manually or your browser deletes them based on the duration period contained within the cookie's file. Their duration depends on the date of expiry written in them.

Session cookies
Session cookies are immediately deleted when you close your browser. When you restart your browser and go back to the site that created the cookie, the website will not recognize you.

Other tracing technologies
Information gathered through other tracing technologies such as tags and pixels are saved for 24 months.

How to manage your cookies?
Managing browser settings You can manage your cookies from your computer or mobile device using web browser. All commercial web browsers are featured with cookie management functionality. Please check your web browser to find out more how to delete or disable cookies etc. You can easily stop your browser from accepting cookies altogether by configuring your browser’s cookie settings.

If you choose to disable cookies in your web browser, you will not be able to take advantage of all our features.

Opting-out from social media platforms, ad network/ad tech providers Please follow the link to learn more about how to opt-out of the cookies provided by some of our partners here:

Facebook Pixels

Google Adwords

Google Analytics

Google Doubleclick

Twitter