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True to our name and its storytelling roots, we tell fashion stories starring our seasonal must-haves and timeless treasures — feminine fashion for your whole look.

Curated serendipity is what you’ll find in our stores. Digitally and physically, we welcome you to explore your sense of style and get inspired to create your whole look, from clothing, shoes and accessories to skincare and make-up.

FIND YOUR NEAREST STORE

We approach every part of our brand with a sustainable mindset. Our ambition is to create lovable circular fashion of premium quality that lasts beyond the current season. Read more about our efforts to become more sustainable here.

Designed in Paris, Stockholm, and Los Angeles — for style diversity.
Each one of our design ateliers has its unique expression that reflects the ever-evolving signature styles of the city where it’s based.

Paris

Stockholm

Los Angeles

We love when you inspire us with your style stories! Find out below how to share the way you wear & Other Stories with our community.

Mention @andotherstories in your caption, tag @andotherstories in your post or use hashtag #andotherstories to have a chance of being featured on stories.com. Read our privacy notice.

We are part of the H&M group. Find our company information here.