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With creativity and inspiration at heart, we approach every part of our process with a sustainable mindset. One of our main goals is for all of our materials to be either recycled or sourced in a more sustainable way by 2030, which means we are exploring new ideas and possibilities every day.

Our progress includes the use of 100% sustainably sourced cotton, our first-ever vegan shoes made of VEGEA (partly made from the by-products of winemaking) and bottles made from recycled plastic.

As part of a larger vision shared with all brands within the H&M Group, we have both the present and the future at heart. We will keep sharing our on-going projects with you as our sustainable journey continues.