The A.W.A.K.E. MODE co-lab is here

We’re thrilled to show you our limited co-lab collection with A.W.A.K.E. MODE, the London-based brand renowned for its witty and wearable avant-garde fashion.

“To be in A.W.A.K.E. MODE is an act of awareness, as opposed to going about your day on autopilot.” says the brand’s founder Natalia Alaverdian. “The acronym stands for All Wonderful Adventures Kindle Enthusiasm.”

The collection’s spirit is surreally sophisticated, with textures that come to life in motion and intriguing elements of deconstruction.

“I want to express with this collection that being feminine doesn’t take away from strength and independence.”

“Each of us is unique. Let’s celebrate our individuality with glorious clothes that hold space for playfulness and are wonderful to wear and marvellous to look at,” concludes Natalia Alaverdian, creative director and founder of A.W.A.K.E. MODE.

View more