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Values & Sustainability


We believe that the manufacturing of clothes, shoes, accessories and beauty products should be done in a responsible way. Our aim is to create collections, with well thought-out solutions, that give people the opportunity to express their personality.

Code of conduct

To make sure this is an equally important priority for the suppliers as it is for us, we provide training, education and reward good performance with better business. We also check in on them to see that they live up to our values and requirements and work together on improvements where they fall short.

Read H&M’s full Sustainability commitment.

Environment & Climate

Climate change is one of the major challenges of our time. As much as any other organisation or individual on the planet, we have an interest in taking action to tackle this, and also a responsibility to do so.

We are gradually expanding our environmental goals and want to find the most energy efficient and sustainable way for all stages of our business.

The H&M Group is working towards becoming climate positive across their entire value chain by 2040, learn more here.

Recycling programs

e want to reduce the environmental footprint in the fashion world, and believe recycling is a big part of that. Since our launch in 2013, we’ve established an in-store recycling program for our beauty packaging.

Now we’re extending this program to include textile too. From autumn 2015, all of our stores offer an in-store textile recycling program. In order to make the most of this exciting task, we cooperate with experts within the recycling field, and rely on our customers to recycle with us.

Read more about how it works (and how easy it is) here.

Product policy

Everything we create and put in our stores must live up to high standards of quality and safety. We want our customers to feel confident that our products are made in the best possible way. We follow environmental laws and regulations in the applicable sales countries, and often go further than the law demands.

All goods are labeled with their country of origin.

Read H&M’s full Chemical Restrictions.