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Our love story with jeans continues, with three new cuts added to the collection. To try them out, we met up with some friends of ours for a styling session in Stockholm. Here’s to the denim days ahead.

“Viola’s wearing the MOOD CUT clashed with a contrasting denim jacket. A fresh take on the denim-on-denim style. A pair of loafers add a chic, casual touch.” AMANDA LJUNGKVIST, STYLIST

“Try Maria’s monochromatic approach. The relaxed MAJOR CUT jeans in ecru paired with a tonal shirt is a stellar combo.”

“A cropped, oversized sweater on top of Rojda’s DEAR CUT jeans creates a relaxed, playful silhouette.”

“The Keeper Cut is one of our most loved jeans. Simply add a t-shirt, step into a pair of sneakers and you’re good to go. Trench coat optional."

THE JEANS COLLECTION. Looking for an everyday hero?. DISCOVER OUR EVERYDAY CUTS.