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Find my size

Why do we use your personal data?
In order to offer you size recommendations for your next purchase(s) you are requested to answer a few survey questions (Height, Weight, Age, Bra-Size). These inputs are used to help us to recommend the best-fitting size for you and allow you to see how it will fit on your body to allow for your personal fit preference.

How do we use your personal data?
We use your personal data through the cookie for no other purpose and only to the extent necessary for providing you the service.

Who has access to your personal data?
H & M Hennes & Mauritz GBC AB is the data controller but the functionality is provided by the company Bold Metrics. By the use of machine learning algorithms and data points from its own data repository, Bold Metrics predicts your customer body measurements and makes size recommendations. Bold Metrics independently stores your body measurements on an aggregated level to be able to improve the algorithms and service. At no point in time any personal data will not be sent to or be processed by Bold Metrics.
Further information about Bold Metrics to be found at https://www.boldmetrics.com/contact.

Except as explicitly stated herein, we never pass on, sell or swap your data to any third parties.

What is the legal ground to process your personal data?
The legal basis for processing your personal data rests in our legitimate interest as a business.

How long do we keep your data?
We will not store your measurements, but we retain your cookie id for maximum 30 days in order to improve our service and for your convenience. You can at any time have the data removed by cleansing the cookies via the privacy settings in your browser.

Your right to object to processing of your data
You have the right to object to the processing of your personal data that is based on & Other Stories legitimate interest by contacting Customer Service. Please visit our contact pages to find the assigned email address for your region.

Read our General privacy notice here.