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With creativity and inspiration at our heart, & Other Stories approaches every part of the brand with a sustainable mindset – sustainability touches both people and planet. Our ambition is to create lovable circular fashion of premium quality that lasts beyond the season. On this journey, we are constantly looking for ways to improve.


One of our most important goals is to use 100% sustainably sourced or recycled materials by 2030. Read more about our long-term goals here.

BY 2025
All packaging designed and produced to be reusable, recyclable or compostable.
All our animal-based leather to be chrome-free.
By the end of 2025, 100% of all our animal hair, including cashmere, alpaca and yak, will either; 1) come from farms with good animal welfare practices that are certified to a credible standard; 2) come from recycled or regenerated sources; or 3) be replaced with other sustainable, non-animal fibers.

BY 2030
Use 100% sustainably sourced or recycled materials.
100% of our packaging to be made from recycled or other sustainably sourced material with a preference for recycled materials.

A shared vision for the future

As & Other Stories’ journey towards full circularity continues, we will keep sharing our on-going projects with you. As part of a larger vision within the H&M Group, we have further support to keep both the present and the future in mind.