H&M Group Privacy Commitment

We are the H&M Group, the company affiliates of H & M Hennes & Mauritz AB and its brands; H&MCOSWeekdayMonkiH&M HOME& Other StoriesARKET and Afound. When you shop with us or use one of our services, you trust us with your information. Protecting personal data and your privacy is of the greatest priority for the H&M Group.

It is important to us to give you clear and transparent information about the personal data we collect, why it is needed, how it is used and your rights over it.

H&M Group personal data handling in brief

  • Who is responsible for processing your personal data?
    The H&M Group consists of different brands and legal entities and the company responsible for the processing of your personal data is dependent on the purpose for which it is collected. For each processing purpose you will be informed of the responsible company. It will be either the Swedish company H&M Hennes & Mauritz GBC AB, or one of our local affiliates.
  • Why do we process your personal data?
    We use and process your personal data to be able to give you the best customer experience when visiting one of our websites or stores. We also process your personal data upon your request to be able to provide you with requested services, deliver your order or to support you through our customer service.
  • What type of personal data do we process?
    Personal information is any kind of information that can be directly or indirectly attributed to you. Examples of personal data we process are name, address, e-mail address, telephone number, payment information and purchase order. We may also process usage history, IP address, member id and information you provide when contacting our customer service.
  • Where do we process your data?
    Your personal data is generally stored within your country or a country of the EU/EEA but may also be transferred to and processed in a country outside this area.
  • Who do we share your data with?
    If necessary, your personal data may be shared within the H&M Group companies, with suppliers, sub-contractors and independent third parties carrying out certain tasks on our behalf.
  • What are your rights?
    You have the right to access, rectify, erase, and consult. In certain cases, you are also entitled to object to us using your data, or to transferring your data. If you have an account or are a member of a loyalty program, you can exercise your right to access, portability and rectification under your account pages, where you also can delete your account.


Please read our full Privacy Notice to understand in depth how we handle your personal data and the rights you have over it.

H&M Group Privacy Notice