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With happy hearts, we’re bringing you this first look at our upcoming co-lab MINJUKIM, the South Korean fashion brand known for its playful, fairy tale aesthetic.

MINJUKIM CO-LAB Coming soon MINJUKIM CO-LAB Coming soon

Drawing inspiration from clashing contexts such as manga and delicate antiques, MINJUKIM’s designs contain a multitude of moods, allowing the wearer to express her unique personality.

MINJUKIM - coming soon

Proportions at play and free-flowing silhouettes set the theme for a collection that conjures comfort as well as the joy of dressing up.

MINJUKIM CO-LAB Coming soon MINJUKIM CO-LAB Coming soon

Thanks to that precious balance between cute and cool, it's sweet but never saccharine.

Love is in the details! Bows and frills add to the feminine feel, while adorable accessories complete the whole look.

MINJUKIM CO-LAB Coming soon MINJUKIM CO-LAB Coming soon

Indeed, every piece of the MINJUKIM co-lab has its own story, and Minju Kim herself will tell you more on March 24, when the limited collection launches online and in selected stores.