Accessibility Statement | & Other Stories CH

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Accessibility Statement | & Other Stories

Accessibility Statement

At H&M Group, a global fashion and design company, we are committed to making style and quality accessible to everyone. We strive to ensure our digital platforms (stories.com) are accessible to all users. We strive to comply with the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA standard to ensure an inclusive experience. However, we acknowledge that our digital platforms are currently partially conformant, meaning that some content does not fully meet the requirements of the WCAG 2.1 Level AA standard.

 

How accessible are the digital platforms?

stories.com partially meets the requirements of the WCAG 2.1 Level AA standard.

Identified areas for improvement include:

Structure and Semantics

• Some buttons and interactive elements (like expandable menus) lack appropriate ARIA attributes (e.g. aria-expanded) so the screen reader knows that more content are expanded/visible.

• Icons are not marked as decorative and may be read aloud by screen readers and confuse the users.

• Accessible names for certain buttons depend on visual placement instead of clear labeling.

• The home link in the header lacks a sufficiently descriptive label.

• iframe elements do not have appropriate title attributes.

• Some visually hidden headings are included for screen readers, which can confuse users.

 

Navigation and Keyboard Accessibility

• A “Skip to main content” link is missing, which impedes fast navigation for keyboard users.

• Some expandable sections cannot be operated via keyboard, so the content cannot be accessed.

• The focus indicator (visible outline showing where the user is on the page) is inconsistent across browsers and sometimes missing.

• Modals/Pop-ups are not fully accessible (e.g., trapping focus inside the modal, closing with keyboard).

• The mobile menu has inconsistent focus order, which may cause confusion when navigating by keyboard.

 

Visual Design and Contrast

• Some text over images lacks sufficient contrast, making it hard to read, especially for users with low vision.

• The looped site banner in the top lacks accessibility alternatives and may be disorienting for some users.

• If we have video on the start page, it cannot be paused, stopped, or hidden, which may distract or hinder users.

 

Forms and Interactions

• Color and size selectors are not grouped semantically and lack clear indications of what is selected.

• Search suggestions for products and categories are not conveyed to screen reader users.

• The filters on product list pages require improvements in grouping, labeling, and interaction support.

• Product cards contain duplicate links, which can be repetitive and confusing for screen reader users.

• Some forms are not fully accessible, (e.g., not showing what fields that are mandatory).

 

How we improve our digital platforms

We are actively working to resolve the accessibility gaps as part of our ongoing commitment to accessibility. Our digital platforms have been reviewed by an external party and improvements are made in accordance with the findings. Our team is continuously assessing and improving our digital platforms to enhance usability for all users. This Accessibility Statement will be updated as we make improvements to our digital platforms.

 

Feedback and contact information

If you encounter accessibility barriers while using our digital platforms, please contact us so we can address your concerns.

 

Latest update: 03/07/2025

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