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We’re a one-stop styling destination bringing you modern and feminine wardrobe treasures designed in Paris, Stockholm and Los Angeles.

Founded in 2010 by a small group of creatives, & Other Stories grew from the aspiration to offer women freedom of expression through one brand. We love to share uplifting stories and invite you to discover diverse collections from our design ateliers in Paris, Stockholm and Los Angeles.

DISCOVER. Stockholm atelier. SEE ALL STYLES.
DISCOVER. Paris atelier. SEE ALL STYLES.
DISCOVER. Los Angeles atelier. SEE ALL STYLES.

A fashion tale of three cities

Cherishing the characteristics of the cities where they are based, each of our design ateliers has its unique style and expression. So what you see here at stories.com and in our physical stores is a fusion of fashion pieces reflecting the ever-evolving style-signatures of these vibrant cities.

Stockholm is home to our most minimalistic styles.

Our designs from Paris are romantic, effortless, and chic.

Luxurious and laid-back sums up our looks from Los Angeles.

Our stores

We like to think of our stores as inspirational spaces where we welcome you to indulge in the pleasures of exploring your style sense. We’d love to help you find your whole look, from clothing, shoes and accessories to skincare and make-up.

You’ll find our physical stores where women love to go for fashion inspiration — on some of the world’s most famous shopping streets, including Rue Saint-Honoré in Paris, Fifth Avenue in New York City, King’s Road in London and the Dubai Mall.

Find your nearest store here.

Company Information


& Other Stories is a brand under the H&M Group. Registered office:

H&M Hennes & Mauritz GBC AB
Mäster Samuelsgatan 46A
106 38 Stockholm
Sweden

Company Registration number: GBC – 5560701715. Registered in Sweden. VAT registration number: SE 556070171501

For more corporate information go to about.hm.com