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With creativity and inspiration at our heart, & Other Stories approaches every part of the brand with a sustainable mindset – sustainability touches both people and planet. Our ambition is to create lovable circular fashion of premium quality that lasts beyond the season. On this journey, we are constantly looking for ways to improve.


One of our most important goals is to aim at 100% more sustainably sourced or recycled materials by end of 2030.

In our progress towards 100% 2030, we are now at 90% share of more sustainable sourced materials in our collection.

Read more about our long-term goals here.

BY END OF 2025
We aim for all packaging designed and produced to be reusable, recyclable or compostable.
All our animal-based leather to be chrome-free.
By the end of 2025, 100% of all our animal hair, including cashmere, alpaca and yak, will either;
1) come from farms with good animal welfare practices that are certified to a credible standard;
2) come from recycled or regenerated sources; or
3) be replaced with other sustainable, non-animal fibers.

BY END OF 2030
We aim for 100% more sustainably sourced or recycled materials.
100% of our packaging to be made from recycled or other sustainably sourced material with a preference for recycled materials.

Regenerative Wool


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A shared vision for the future

As & Other Stories’ journey to supporting a change within the fashion industry from a linear to a more circular economy continues, we will keep sharing our on-going projects with you. As part of a larger vision within the H&M Group, we have further support to keep both the present and the future in mind.