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Do not sell my personal data

H&M takes the privacy rights of its customers very seriously. California residents have the right to opt-out of the “sale” (as defined by the California Consumer Protection Act) of their personal information. More information on how your information is used can be found below. For the avoidance of doubt, H&M does not exchange your information for money and only shares your information with our authorized advertising partners.

To submit an opt-out request, please email us at or call us at 855-HNM-SHOP [855-466-7467 (Toll-free)]. If you submit a request by phone, you will also be asked to email your forms to Each request must include your first and last name, and you may also be asked to include the following to verify your identity: Middle initial, Email address, Phone number, or Order number. For more information, please see Section 2 of our CALIFORNIA, VIRGINIA, AND COLORADO PRIVACY NOTICE, found here.